welcome!

Heyyyy friends!

After years in the industry, I had a burning desire to establish strong connections with my clients through education and transparency. You see, many agencies have a reputation for making big promises and not delivering on them. That didn’t sit well with me.

I despised the idea of covering up mistakes or poor performance with excuses. Instead, I wanted to be upfront and honest with my clients. I wanted to have conversations where I could openly advise them on the inputs that could truly make a positive difference and impact in their campaigns and, ultimately, their return on investment.

So, that became my ultimate focus became through good, solid work. And that’s how the name MISS ROI came to be. It represents my commitment to ensuring that my clients see a real return on their marketing investments.

MISS ROI is all about building trust, fostering knowledge, and creating meaningful relationships. We’re here to educate and guide you every step of the way. No smoke and mirrors, just genuine results and open conversations.

Let’s create something extraordinary together and make those ROI dreams a reality!

Who Am I?

I’m a highly experienced performance marketing consultant, and I’ve had the pleasure of helping clients from various industries grow their marketing programs successfully. I’m no stranger to the fast-paced world, and I know how to rally a team from different disciplines and keep everyone in the loop.

When it comes to skills, I’ve got you covered. I’ve worked in-house, agency, & independently. I’m experienced across all funnel levels and data analysis, omnichannel strategies, and developing effective paid strategies. I’ve got a proven track record of coming up with awesome ideas, planning meticulously, budgeting wisely, and executing digital marketing campaigns that hit those business objectives right on the mark (when I’m not exceeding them).

Building strong relationships with cross-functional teams is my jam. I know how to collaborate effectively and keep communication flowing smoothly. Oh, and I’ve got hands-on experience with SEM, Display, Social, Programmatic – you name it! I’m also well-versed in tools like SEMrush, Hubspot, Asana, Monday, Excel, and Figma.

Some accounts I’ve worked on have been Planet Fitness, Nothing Bundt Cakes, Jiffy Lube, Marriott, Saks, Freshly, Credit Karma, & more!

So, that’s a bit about me! Excited to share my approach to digital marketing, and I can’t wait to share and learn together. Let’s make some marketing magic happen!