MISS ROI · STRATEGY FIRST · CHANNELS FOLLOW · MISS ROI · STRATEGY FIRST · CHANNELS FOLLOW · MISS ROI · STRATEGY FIRST · CHANNELS FOLLOW ·
STRATEGY FIRST. CHANNELS FOLLOW.
For more than a decade, I’ve connected customer behavior, media, creative, and measurement to help businesses make better growth decisions.
I’ve built acquisition programs, improved conversion paths, and worked with finance and data teams to understand what growth actually costs. I know how to get into the account, and when the real issue sits beyond it.
My work has ranged from conversations with executives at Hudson’s Bay Company (HBC) and Saks Fifth Avenue to local HVAC and roofing operators making every marketing dollar count.
I bring that perspective to your business, whether we’re developing a strategy, improving performance, or equipping your internal team to make stronger decisions.
Growth challenges don’t all need the same solution. I help you identify what needs to change, build the strategy, and move the work forward, through focused projects, ongoing advisory, or practical training for your internal team.
Your marketing should serve the business you’re building. Whether the priority is acquiring customers, improving conversion, or strengthening your team, the work starts with a clear goal, and a plan for measuring progress.
While data shows what happened. People explain why.
A channel can look successful while customer acquisition gets more expensive, margins get thinner, or valuable opportunities go unfunded. I verify what the numbers are actually saying, and when people disagree, I settle it with a test, not seniority.
I connect media performance to the customer journey, the offer, and the economics behind the sale. Impressions, clicks, and followers only count when they lead somewhere. That changes which problems we solve first.
I move from the executive conversation to the campaign structure, testing plan, or measurement question that makes the strategy real, then keep improving it as customers, competitors, and platforms change.
“Alicia brings an incredible amount of marketing expertise to the table, and has brought our digital marketing and e-commerce strategy from an aspiration we desperately needed but were lost about implementing, all the way to being a stable, profitable, central part of our OS.”
Mahx C.
Founder & Creative Director · AORTA Films
“She advised that we get a new website and provided recommendations so our team and developers could create a more trustworthy, on-brand UX. I swear our conversion rates shot up like crazy, over 20% boost, no kidding.”
Brandon Romas
Co-Owner · Urban Trivia Game LLC
“She brought deep expertise and immense competence to her role, proving herself a master at distilling complex concepts into terms the client could easily digest.”
Micah Bochart
Chief Operating Officer · b.labs Ventures
free Performance Playbook
The Performance Playbook™ is a free guide built around a 10 question assessment. Answer the questions, get one recommended exercise, and leave with one useful finding, whether or not we ever speak.
Whether you need a clearer growth strategy, stronger marketing performance, or a more capable internal team, let’s talk about what’s getting in the way and where I can help. You don’t need a finished brief to start the conversation.
FROM ATTENTION TO ACTION // FROM ACTION TO REVENUE // STRATEGY FIRST. CHANNELS FOLLOW. // FROM ATTENTION TO ACTION // FROM ACTION TO REVENUE // STRATEGY FIRST. CHANNELS FOLLOW. // FROM ATTENTION TO ACTION // FROM ACTION TO REVENUE // STRATEGY FIRST. CHANNELS FOLLOW. //
