Most marketing problems don’t start in a channel, and they don’t end there either. I help you find where growth is actually stalling, build the strategy to fix it, and make sure the work pays for itself.
Engagements start at $5,000, priced by project, never by the hour.
Not sure where to start? Download the free Performance Playbook.
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my process
01
We’ll start with a free 20-minute call about where growth is stalling and what you’ve already tried. If you’ve taken the Performance Playbook, bring your finding.
Bring the problem. We'll start there.
02
I review your data, customer journey, and channels against how your business makes money, then separate symptoms from causes.
Find the cause before the fix.
03
You get a clear recommendation on what to fix, test, scale, or stop, then a proposal with scope, deliverables, and timeline.
Clear priorities, agreed upfront.
04
We put the work in motion with tests whose rules are set before they start, then scale what the evidence supports.
Optimization never ends.
Do you need more people, or more of the right people?
Growth isn’t just a media budget. I look at where your customers actually come from across paid, organic, content, and referrals, what each one costs you in money and time, and what would break if you pushed harder. Then we build a growth plan that puts your budget and effort behind what turns attention into customers, not just traffic. Good fit if you’re investing in marketing and can’t say with confidence what’s actually driving growth.
What's included:
Where do interested people stop moving toward a purchase?
Traffic isn’t the problem if visitors don’t act. I map your journey stage by stage, with consideration of customer lifecycle to find the biggest drop-off, and fix what’s in the way, from the landing page to the message to the reason someone should buy now. Good fit if people find you, but not enough of them inquire or buy. Email and lifecycle programs: I advise and plan, but don’t build them.
What's included:
Can you follow one meaningful action from your marketing all the way to your sales records?
If you can’t trust your numbers, every other decision is a guess. I verify what your tracking actually captures, close the gaps, and build reporting that answers the questions your business is asking. Good fit if your tools report different numbers and nobody knows which to believe.
What's included:
Customer economics and cohort analysis: I advise and plan, but don't build them.
Can your team make these calls without you in the room?
Strategy only lasts if your team can run it. I train in-house teams to read performance, separate symptoms from causes, and design tests that settle questions instead of starting debates. Good fit if you have people doing the work and want them making stronger decisions on their own.
What's included:
Q&A
Both, depending on what you need. I can take a challenge on directly, work alongside your team or agency, or train your team to run it themselves. We’ll decide which fits on the discovery call.
My work has ranged from executive conversations at large retailers to local service businesses. Engagements start at $5,000, so the best fit is a business where better marketing performance is clearly worth that investment.
By project or engagement, never by the hour. Engagements start at $5,000. After our call, you’ll get a custom proposal with scope, deliverables, and timeline.
That’s common, and it’s where we start. If measurement is unreliable, your first optimization should be fixing your measurement. Everything else depends on it.
I advise on and plan email, lifecycle, and customer-value strategy, but I don’t build or run those programs. If that’s your main need, I’ll tell you on the call and point you in the right direction.
No. Each engagement is scoped to the work, not to a fixed term. It runs long enough to find the real constraint, test a fix, and see whether the result holds, and your proposal will lay out the timeline before we start.