Marketing is the work of understanding people well enough to earn their attention, measuring what they actually do, and turning that behavior into revenue the business can keep.
I’m a marketing strategist and the founder of Miss ROI, with more than a decade of experience connecting audience insight, creative direction, and performance marketing. I help businesses clarify their value, find what’s holding growth back, and turn that understanding into better campaigns and customer experiences. From the first impression to the decision to act, I make sure the pieces work together.
The budgets change. The questions that matter stay the same:
Who is the customer?
What do they need to believe?
Where does the journey break?
What is the business getting back?
Some fun facts
When I’m not working...
I’m probably at karaoke, choosing between “Under the Bridge” and “Drunk in Love.” The range (and musical taste) is on point.!
I’m always up for a good...
Excuse to bring people together. My last event? Champagne and a picnic in Central Park with my New York friends just because.
I can't live without...
Karma Kat, my cat and most well-traveled coworker. Fitting pet name for someone who believes what you put in comes back to you. Right?
It starts with a 20-minute conversation about where growth is stalling.