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Alicia Ray, Miss ROI founder and growth marketing strategist, in a full-length brand portrait

Hi! I'm Alicia!

Welcome to the thinking behind the strategy. Here, I break down the brands, campaigns, cultural shifts, and customer decisions that shape marketing performance. Expect honest takes, practical lessons, and better questions to ask before your next marketing move.

Blog categories

Social Media Strategy

Content Creation

Business Growth

Freelancing

The Performance Playbook free marketing guide by Alicia Ray

The Performance Playbook™ Build Marketing That Performs.​

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